Designed with the small business owner or manager in mind, this easy to read, no nonsense book will help you get over that plateau of mediocrity and grow your business with the simple, easy to follow concepts, tips, and instructions presented within.
Whether you want to admit it or not, the internet has changed the game. In years past, your competition may have been down the street, but now your competition could be across the state, on the other side of the country, or on a different continent entirely. Regardless of if you just recently started your business or if you’ve been in business for 50+ years, having an online presence is not only beneficial, it is absolutely vital to the success and survival of your business. Furthermore, any marketing plan that does not include your business’s online presence is going to be destined for mediocre results at best.
Inside you'll learn how to claim your business locations on platforms such as Facebook, Google, Bing, and Yahoo; give your business better visibility on Google Maps, Apple Maps, and Yelp; and find out the ins and outs of getting reviews online.
Wondering how to build and leverage a social media following to benefit your business?
Learn about the different social media platforms such as Facebook, Instagram, Twitter, Snapchat and more; understand which platforms are the most appropriate for your business to have a presence on as well as some of the best tips and tricks on how to effectively utilize social media as a business.
Managing a Facebook page or other social media for a business? Discover how to run successful social media ads that deliver an incredible return on your investment, including lead generation and brand awareness ads on Facebook and Instagram.
The marketing concepts and information laid out in this book will provide an invaluable foundation that will be instrumental in allowing you to efficiently, effectively and affordably create and manage your business’s online presence. In the process you’ll be better able to serve your customers, your brand, and of course, your bottom-line.
by Andrew Michael (Author)
