Social media: the scariest and most daunting words to a small business owner. For the most part, we all know about social media and how to use it. Share pictures of fun family vacations you have taken, ask for advice, or rave about the latest product you are simply obsessed with. But when it comes to using social media for businesses, there are a lot of unknowns. Is it appropriate to share that picture? How do I respond to a consumer complaint? How often is too often to post about my business? What is the secret recipe when it comes to be a successful marketer on social media? Whether you own your own business, work in sales, or are trying to build a successful brand on social media, the 5 Simple Steps to Social Media Success is designed to give you a solid social media presence and set you up for success in the long run. This quick read will give you ideas and tools to better understand who YOU are as a business, who your audience is, and how best to reach and relate to them on the social media platform.
